Behaviorists and researchers have discovered that obsession with posting photos and checking phones corresponds with lower enjoyment.

For professionals, “lower enjoyment” extrapolates to lowered personal service. Your clients may be shutting you out or down when they keep an eye on the screen, but are you doing the same thing to them by keeping an eye on your screen for social media updates and texts instead of giving clients your full attention?

Social media isn’t only distracting, it’s dictating how we interact in person. What important moment or event has your social media trophy-hunting behavior caused you to miss out on? What are you doing to take advantage of your knowledge and experience for your clients and your business?

My point is that distraction over superficial online responses should not take priority over giving your full, face-to-face attention to the client you’re with. Aren’t you curious why they believed a visit to you, not a text or phone call, was worth their time and effort?

1. If you can’t successfully juggle client relationships and social media, shouldn’t you reevaluate priorities, improve time management strategies, or hire an assistant? What are you intent on achieving with social media and your clients?
2. Curiosity about your clients feeds success with client service and satisfaction. If social media is burning up curiosity that should go to clients, what replacement value is social media contributing to you and your practice?

If you can’t give the client your full attention, why have a face-to-face meeting?

Source: “What’s Your Point? Cut The Crap, Hit The Mark & Stick!” by PJ Wade

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