Books & Ebooks



NEW Trend-Setting PRINT BOOK

Professionals, Advisors, Coaches, Consultants, Entrepreneurs, Business Owners & Other Forward Thinkers...discover

How To IGNITE YOUR BUSINESS, RETAIN CLIENTS & CEMENT YOUR BRAND 

wypcover

WHAT’S YOUR POINT?

Cut The Crap, Hit The Mark & Stick!

★★★★★

By PJ Wade “The Catalyst“

Published by CATAPULT PUBLISHING



“What’s Your Point?—the pivotal 21st-Century business question that must be answered before you open your mouth, hit a key, swipe, or tap anything. Too often ’Your Point’ is not clear to you and communication remains an expensive illusion.” — PJ Wade

There's less time to think than ever before—and more to think about online & off! Experienced professionals, advisors, coaches, entrepreneurs, business owners, and their clients face additional challenges as technology, AI, and social media speed up communication and everything else!

WHAT'S YOUR POINT? is a whisper in the ear, a tap on the shoulder, a pat on the back, and a mental ’kick in the pants’ for those with years of hands-on business experience who may not have received as much formal training in communication as they have in their chosen field.

This forward-thinking, creatively-practical book reveals how those with proven business experience can leverage their professional knowledge, problem-solving skills, and expertise to expedite communication effectiveness, online & off.

My Point?…Social media and 21st-Century business demand you are always prepared to MAKE YOUR POINT—online & off— because results matter every time in business and in life.“

Make The Right Point—consciously and consistently, online & off—and you'll ignite your business & cement your brand!

  • Achieve on-point communication, decisive decision making and more…
  • Learn Self-Leadership—the important first step before Leadership
  • Master innovative thinking on-demand—inside and outside the box
  • Engage on-target with prospects, clients, and those who matter to you
  • Purge unconscious limiting habits, bias, stereotypes…and -isms like ageism
  • Explore Your Future Point—Start-up, Market Expansion, Succession, Unretirement...what’s next?

READER COMMENTS

★★★★★— J.S., Entrepreneur, Business Owner & CEO, International Science & Technology Company

Obviously getting the message delivered is important and most of us may not realize the conditions that affect this. In this respect your book offers practical advice on how to achieve effective communication. I did like the writing style. Also the clarification that this is not a 101 level manual is useful since the easy style may cause one to think that this is a beginner book. I found great solutions to problems I didn't understand I had. Your reminder about the brain-to-brain connection being the ultimate goal is very important.”

★★★★★— G.T., Entrepreneur & Corporate Deputy Director, Security Branch of National Organization

The What’s Your Point? title is catchy. It leads me to believe that the book will help me communicate a message effectively. The tag line supports that as well. My first read of the book confirms my first impressions. The book delivers a lot more than I thought of or expected. Congratulations on a new best seller.”

★★★★★— H.W., Certified Health Executive & College Educator

PJ Wade’s new book What’s your Point? is most insightful and thought provoking. As a healthcare consultant and educator, this book prompted me to self-reflect my own practice. The seven mistakes and fixes serve as great gentle kicks in my ‘pants.’ The point that change is the only thing that’s constant is a great reminder for all. The concepts of ‘box free’ thinking and ‘age free collaboration’ resonate with me deeply. Thank you for sharing your pearls of wisdom.

★★★★★— J.W., Business Owner & Founder, Automotive Organization

“What's your Point is a must read for new and tenured small business owners who are trying to navigate a rapidly changing, technology-based landscape without sacrificing their identity as a business. Any business owner knows that there is always room for improvement, so even if you think you have your communication and customer relations down pat, you'll still learn something of worth from this book. ‘Cut the Crap’ and read it!



Achievement Strategist, Problem Solver, Blogger & Speaker PJ Wade cleverly merges and purges communication essentials and emerging trends to share the best of both in innovative, practical terms. Author of books, articles, and professional development programs, PJ’s unique, borderless view of the future catalyzes others to embrace effective communication—online and off—with 21st-Century alacrity.  

What's Your Point? provides fresh CONTEXT—'A Place To Think.'  You're encouraged to give yourself credit for existing communication prowess while you discover how much more you can achieve by learning to become a consistently effective communicator. In the process, you'll understand why and how, with Forward-Thinking communication, the new marketing star isn't 'content,' but CONTEXT. CONTEXT is the vital relevance, meaning, and frame of reference that ensures you hit the mark and stick in the memory of those who matter to you and your future.



What's Your Point? is also available as…